The deal sees Streamworks leverage Level 3’s CDN (content delivery network) to deliver live, uncut video news feeds to Associated Press Television News (APTN) Direct, who will in turn use it to supply live breaking news to broadcasters around the world.
The Associated Press introduced live broadcasting via satellite in 2003, when it covered the invasion of Iraq in real-time, and today it delivers breaking news video to nearly 200 broadcasters worldwide. In October 2011, AP partnered with Streamworks to deliver unrivalled picture quality to online, mobile and tablet devices, in order to meet the growing demand for live content from digital platforms.
Streamworks’ Universal Delivery Network (UDN) utilizes all of the major CDN’s and ISP’s to achieve the high global network penetration necessary to ensure an exceptional viewer experience.
James Heard, regional president of the EMEA region for Level 3, commented: “Streamworks is making great strides in online video experiences to bring live news and events to digital publishers around the world, and our scalable, global CDN is the ideal platform to support their objectives and growth. Using Level 3’s content delivery system, Streamworks is well-positioned to accommodate increasing global demand for APTN’s online streaming services, as viewers around the world continue to rely on the internet – mobile or fixed – to remain informed of world news as it happens.”
Ray Mia, CEO, Streamworks added: “As digital publishers turn to APTN Direct for live, uncut news, they will have greater flexibility to provide an immersive news experience for their audiences, with high-quality viewing across a variety of devices to engage with them on social platforms. The addition of Level 3’s CDN provides the bandwidth, worldwide connectivity, security, and control to help monetize customers’ content.”