Streamworks will use Elemental Live to enable real-time streaming of APTN news content to internet-enabled devices.
The Associated Press delivers breaking news to nearly 200 broadcasters worldwide. To meet growing global demand for live digital content, APTN Direct will be delivered online for the first time via AP’s partnership with Streamworks, whose proprietary encoding technology delivers the best picture quality to online, mobile and tablet devices.
Ray Mia, CEO, Streamworks, commented: “Using Streamworks technology, APTN Direct can deliver breaking live news to a worldwide audience via online, mobile and tablet platforms. Elemental’s video processing systems mean that what we are providing is phenomenally robust and scalable.”
Keith Wymbs, VP of marketing, Elemental, added: “APTN serves a rapidly growing audience looking for an immersive broadcast news experience online. We are proud to work with Streamworks and The Associated Press to meet this demand, and to deliver breaking news to digital publishers as it happens.”
The implementation of online video streaming is part of the AP’s multimillion-dollar upgrade of its global news gathering infrastructure – the single biggest investment in AP’s video business since it acquired Worldwide Television News in 1998.
Elemental Live is a video processing system that provides content producers and distributors with video and audio encoding for live streaming to new media platforms.